Identity Ringerikes Sportsfiskere

Type of project

Here I was responsible for redesigning the identity of Ringerike’s Sportsfiskere. They wanted to focus more on the fish trout and fly fishing rod. They also wanted the logo symbol and text to be in an emblem.

It felt like it was going to be messy, but the result was a mini-milastic style of the trout and fly rod with text and fresh colors. The colors are inspired by the fish, and sunrise and sunset (the best times to fish).

Color contrast has been taken into account for readability and visibility. It has also been taken into account that the logo can be used in black and white if necessary.