Packaging design Lano
Type of project
A school project where I had to find an existing packaging and redesign it. I chose Lano’s soap bar which is for the whole family. The popularity of soap bars has increased gradually, so I felt that it could be interesting to modernize the packaging and make more varieties than just the original. Furthermore the packaging leaves behind residues, which can be changed.
Consept
Soap that is still too the whole family and more user-friendly packaging. Soap inspired by Norwegian ingredients.
Target group
How to make a more user-friendly soap bar packaging inspired by Norwegian ingredients for the whole family?.
Research question
Norwegian families who are interested in modern and friendly products that the whole family can use.
Process
The process started, among other things, by looking at competitors, making SWOT analysis, looking at and examining packaging, making sketches, choosing color and font. The values became modern, playful and friendly which has helped to design the packaging design. Viewing and examining packaging by hand made it easier to design punches digitally using Illustrator. Then it was printed so that I could better imagine how the packaging would be physically and whether there was anything that needed to be changed.
Result
Instead of paper / plastic packaging, I redesigned it to cardboard. This is because the previous packaging left residue on the soap. By looking at and examining the competitors, they used cardboard that did not leave any residue.The packaging was also designed using the value words modern, playful and friendly. It has a cleaner and simpler style that can give a modern feel. It is playful by using bubbles and moving shapes that can mimic soap. Finally, it is friendly due to the use of round and comfortable shapes and fonts.
The colors come from Lano itself and the Norwegian raw materials that have been used. The Norwegian raw materials were wild strawberries and cloudberries.
