Identity design Trist Som Faen
Type of project
A school project where I was to make covers and entrails for the book «Trist Som Faen» by Ari Behn. The book cover should build on an idea, feeling and / or mood from the book’s content – and designed for our time 2019 and beyond.
Consept
Lines and doodles that visualize the inner chaos people experience in the different stories as they try to find their place in a complicated world.
Target group
The target group is usually classic adult men and women who like fiction books. This is a book that the target group knows about, since it has been published before. Furthermore, the target group can also be young curious people who like to read about society and life.
Research question
How to convey the book content and genre through the use of typography and visual tools for classical adults and modern young men and women?
Process
The process started with, among other things, reading, noting and making sketches. Mind maps were a great way to gather key words of what one can feel and experience from the book. Because of this, the values became sad, chaotic and dynamic.
I used Jan Tschichold’s grid to create a framework for where text as content and quantity text in the entrails should be placed. In order to make it as comfortable as possible to read in the entrails, the font size was tested and assessed. Furthermore, I tried to remove words with hyphens, solutions and widows so that it would be a good and pleasant reading experience.
Process
The result was a book design that presents “Trist som faen” by Ari Behn using the values sad, chaos and dynamic.The design is sad with the help of dark color and minimalism. It can feel empty due to lots of air.
At the same time, there are illustrations that visualize chaos using doodles. There are different stories about men, and since there are several stories, it can symbolize the dynamic. Because of this, the illustrations are in different sizes and out of format to create a kind of movement of a journey with different stories.
Fonts with serifs have been used to give good readability, but also to give a classic look. Overall, the design can give a modern expression that can further attract the younger target group.
